I love shirmps! Hahaha!

From trendy to tacky, People are People has been losing it's patrons because of it's lack of identity and branding strategy. From the logo itself, we can see its inconsistency-- the font is the same but the color keeps changing from black, to purple, to orange depending on the which branch one goes to. Once being at the level of Zara and Mango, it has lost its touch because of the brand's indecisiveness as to which target market they are trying to appeal to.

Boardwalk is a clothing brand that sells a multitude of clothes for many target markets-- babies, tweens, young adults and adults. To me, the identity of this brand can be better improved (considering that purple and yellow is such an eyesore) and so can the brand strategy. Their catalogs look very cluttered and lack unity. Boardwalk tries to appeal to the middle to lower classes by making them buy their sophisticated clothes at an affordable price, but their branding strategy does not give off a sophisticated vibe at all.

This is a clothing brand trying to build itself up from the ground up. Cotton Candy by Sophie sells baby clothes at a very affordable price. Despite the fact that the potential of this business is very high, it still needs to build up on its image in terms of its identity and visuals.