Boardwalk is a clothing brand that sells a multitude of clothes for many target markets-- babies, tweens, young adults and adults. To me, the identity of this brand can be better improved (considering that purple and yellow is such an eyesore) and so can the brand strategy. Their catalogs look very cluttered and lack unity. Boardwalk tries to appeal to the middle to lower classes by making them buy their sophisticated clothes at an affordable price, but their branding strategy does not give off a sophisticated vibe at all.
RSS Feed